Giant leap in Australia

From 5 cups of coffee per day each shop to 200 within just six years: the retail chain 7-Eleven has made a giant leap in its sales of coffee in Australia since 2009. Melitta manager Justin Rejske knows just how they did it.

Largely responsible for this success is the user-friendly self-service concept developed jointly by 7-Eleven, Melitta Professional and Melitta’s Australian partner Global Coffee Solutions. Coffee to go in barista quality for just one dollar – a simply irresistible offer.

The main pillar of this coffee strategy is Melitta Professional’s fully automatic Cafina Alpha coffee machine installed at all outlets.

Apart from its ease-of-use, the machine boasts a consistently high standard of coffee quality and a simple “Clean in Place” cleaning system.

In late 2014, the retail chain 7-Eleven opened its 600th store in Australia. Melitta Professional is looking forward to the next giant leaps with 7-Eleven.