Variety with
comfort and service

Sprint Tankstellen GmbH, a leading operator of around 140 petrol stations in Germany, has set itself the goal of offering its customers an outstanding coffee experience. With a focus on digitalization, coffee variety and first-class service, the coffee machine provider quickly chose to partner with Melitta Professional.

This collaboration has not only improved the quality of the coffee on offer, but also increased efficiency and customer satisfaction.

Digitalization plays a central role in the modern service station landscape. Sprint uses Melitta's advanced digital solutions to optimize their operations and improve customer service. One tool that stands out in particular is “Melitta Insights”, which helps Sprint monitor and analyze the performance of their coffee machines.

Telemetry: precise planning and regional adjustments

Christoph Heller, Head of Shop Business at Sprint Tankstellen GmbH, emphasizes the importance of the technical aspects of digitalization: “Thanks to telemetry, we can now see even better which products we should plan promotions for or where our focus is in the individual regions so that we can respond more individually.” This data-driven approach enables Sprint to develop tailored offers for its customers and maximize the efficiency of its locations.

Another focus of the collaboration between Sprint and Melitta is coffee variety. Sprint has decided to use the comprehensive beverage portfolio of Melitta Professional's fully automatic machines to offer customers a wide range of coffee drinks. From café crème and cappuccino to milk drinks and oat drink variations, the selection is diverse and high-quality.

Variety at the touch of a button: the XT7 as the flagship model

Thorsten, Key Account Manager at Melitta Professional, explains: “It was important to us that we could access the entire portfolio in terms of coffee variety. From café crème to cappuccino and milk drinks to oat milk variations.” This variety ensures that every customer can find their favorite drink and that the quality of the coffee always remains at the highest level.

Technical support: Flawless operation and easy maintenance

Melitta's technical customer service is another key factor in the success of the partnership with Sprint. The coffee machines not only have to produce high-quality coffee, they also have to be reliable and easy to use. Sprint uses Melitta's technical support to ensure that the machines work flawlessly and are easy to maintain.

Customer feedback: Satisfaction through ease of use

Christoph Heller emphasizes: “The feedback from our stations was very good very quickly. The fact that the machines are very easy to handle and clean gave us a very good feeling.” This positive feedback shows that Melitta's technical support plays a decisive role in customer satisfaction.

Adaptation to individual needs: Standardization and flexibility

Implementing the new coffee concept at Sprint was not without its challenges. Thorsten describes two major challenges: "Firstly, we had to standardize the Sprint coffee concept and adapt it to the individual needs of each location. This meant that we had to go on site to see which machine concepts would fit into the coffee concept. The other challenge was that we had to roll out the concept at Costa Coffee in a very, very short time. We managed to do this together within 15 working days."

Fast rollout: Efficient implementation in a short time

These challenges were successfully overcome thanks to the close cooperation and flexibility of both partners. The rapid implementation and adaptation to the individual needs of the locations were crucial to the success of the project.

The partnership between Sprint and Melitta Professional Coffee Solutions has demonstrated how important digitalization, coffee variety, and technical support are for the success of a modern gas station operator. Through close collaboration and the use of advanced technologies, Sprint can achieve its goals and offer discerning customers an outstanding coffee experience.