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Melitta® Manchester United

In October 2017, Melitta became Official Coffee Partner of Manchester United, serving hospitality needs for the club and utilizing this partnership on a global scale.

Manchester United

Manchester United is the world’s most popular football club. Melitta will further strengthen its international brand appeal with this partnership.

659 million Manchester United followers worldwide

Facts

310,000+

matchday hospitality customers have had the opportunity to enjoy Melitta coffee at Old Trafford stadium

46%

increase in coffee consumption on matchdays

591,218

museum visitors on non matchdays (since 11/2017), who have visited the Red Café supported by Melitta

11%

of the visitors purchased a Melitta coffee at the Red Café

Melitta was identified by Manchester United as the only possible company to deliver all needs: tailor-made catering solutions for all locations and group sizes!

Premier league Partnership

Coffee enjoyment for the whole club

At Old Trafford, over 70 different hospitality suites and lounges have been equipped with bean to cup and filter coffee machines – most notably the Melitta® Cafina® XT6 and XT8 – serving capacities from 50 to over 400 guests. On match days Melitta® delivers its full variety of coffee specialties for up to 7,500 VIP guests before, during and after games under really competitive conditions. The club's players and employees also enjoy Melitta® premium quality, which Melitta Professional Coffee Solutions provides at the training ground and in the offices with the Melitta® Cafina® XT6. More than 500 Manchester United employees in Manchester, London and Hong Kong start their working days with a fresh cup of Melitta® coffee.

Technical support all year round

Following a thorough planning process with Man Utd´s catering experts, the Melitta® service engineers set up all machines and ancillary items within 10 working days including operational training for more than 100 service staff at Old Trafford. The reliabe technical onsite support is available 365 days a year to ensure that fault rectification happens within hours throughout all club facilities and within minutes on a matchday at the stadium. Meeting the challenging demands of Man Utd, Melitta Professional Coffee Solutions demonstrates its comprehensive exper-tise as a specialist for professional hot beverage preparation in gastronomy.

Red Café supported by Melitta

In the completely redesigned gastrono-mic heart of the „Theatre of Dreams“ – as the legendary Old Trafford Stadium is known –, Manchester United’s visitors are being served with exceptional Melitta® coffee, even when there is no game on. On more than 360 days a year, three Melitta® Cafina® XT8 and XT6 and one Cafina® Life 2 machine are kept busy producing perfectly prepared coffee specialities for around 100,000 guests a year. With 385 m² of Melitta® coffee experience, the Red Café supported by Melitta® hosts 1,000 hospitality guests on match days enjoying various coffee specialties like Espresso, Americano, Latte macchiato etc. but also hot chocolate and decaf coffee.

Tailer-Made complete catering solutions for our partner

Old trafford aon training complex

Aon training complex

Offices

Red Café

Manchester United strives for greatness – in all aspects of the club, and also regarding their hospitality offering: on matchdays and for all other club events.

Contact us

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