Real Madrid Players

Drive repeat visits and coffee sales like a champion

A ready-to-launch campaign designed for hospitality venues to boost engagement and drive more coffee sales.


Melitta Official Real Madrid Coffee Partner Logo

Turn every coffee into a reason to come back

 

Designed to help you get more from your coffee offer, this campaign drives repeat visits through a simple loyalty mechanic. With every coffee purchase, customers collect stamps for the chance to win an all-inclusive trip to Madrid — fully sponsored by Melitta.

 

Increase repeat purchases

Boost coffee volume

Give your team an easy promotion tool

 

 

Simple to run, easy to promote!
We provide all campaign assets, so your team can activate it with minimal effort:

Coffee lovers

1. Serve coffee as usual

Customers collect stamps with every coffee purchase in your venue.

Stamp

2. Enter the draw

Each completed card gives customers the chance to win the prize.

Happy customer

3. Keep customers coming back

A simple incentive that encourages repeat visits and builds ongoing engagement.

Real Madrid Players

From 2025, Melitta® is the official coffee partner of Real Madrid, one of the most successful and prestigious football clubs in the world.

With over 60 fully automatic coffee machines, Melitta delivers consistent, high-quality coffee at the legendary Estadio Santiago Bernabéu.

Be a participating venue

Register your interest and our team will be in touch to discuss how this campaign can work in your venue.